From the first sketch to the final polish, our process is a collaborative and personal experience designed around you.

WHO IS SIMON WEST?

Simon's love for jewellery began in 1993 in his hometown of Cobram on the Murray River, where he started his career as a Gold & Platinumsmith apprentice. Driven by vision and a desire to create something of his own, he made the move to Melbourne in 1995 — immersing himself in the craft and learning everything he could.

In October 1999, Simon opened the doors to Simon West Fine Jewellery with a simple belief: every piece of jewellery should carry a personal touch and help make life's most meaningful moments even more special.

A lifelong admirer of the Art Deco era, Simon found the perfect home for his boutique in Melbourne's iconic Manchester Unity Building — a magnificent example of Art Deco Gothic architecture, nestled in the heart of the city's diamond district.

WHERE TRUST MEETS CRAFTSMANSHIP

At Simon West Fine Jewellery, every piece begins long before it reaches our workshop.

Over many years, we've built trusted relationships with leading diamond cutters and gemstone suppliers around the world, from the renowned cutting centres of Antwerp, Mumbai and Surat to respected local suppliers here in Melbourne.

These long-standing partnerships give us access to exceptional diamonds and coloured gemstones, carefully selected for their beauty, character and performance. Just as importantly, we work with suppliers who share our commitment to responsible sourcing, transparency and craftsmanship—because where a stone comes from matters just as much as the way it shines.

Once the perfect stone has been chosen, it's entrusted to our experienced gold and platinumsmiths, who handcraft each piece in our Melbourne CBD workshop using traditional jewellery-making techniques. This meticulous approach creates jewellery of exceptional strength, beauty and longevity—modern heirlooms designed to be worn, loved and passed down for generations.

It's this combination of exceptional materials, traditional craftsmanship and personal service that defines every piece we create.

At Simon West Fine Jewellery, every piece begins long before it reaches our workshop.

Over many years, we've built trusted relationships with leading diamond cutters and gemstone suppliers around the world, from the renowned cutting centres of Antwerp, Mumbai and Surat to respected local suppliers here in Melbourne.

These long-standing partnerships give us access to exceptional diamonds and coloured gemstones, carefully selected for their beauty, character and performance. Just as importantly, we work with suppliers who share our commitment to responsible sourcing, transparency and craftsmanship—because where a stone comes from matters just as much as the way it shines.

Once the perfect stone has been chosen, it's entrusted to our experienced gold and platinumsmiths, who handcraft each piece in our Melbourne CBD workshop using traditional jewellery-making techniques. This meticulous approach creates jewellery of exceptional strength, beauty and longevity—modern heirlooms designed to be worn, loved and passed down for generations.

It's this combination of exceptional materials, traditional craftsmanship and personal service that defines every piece we create.

WHAT WE STAND FOR

  • Uncompromising Quality

    We source only the finest ethically-sourced diamonds and precious gemstones, never compromising on quality or origin. Each stone is carefully selected for its exceptional cut, clarity, and brilliance.

  • Artisan Craftsmanship

    Every engagement ring is handcrafted in our Melbourne workshop using traditional goldsmithing techniques passed down through generations. Our small team of master craftsmen brings decades of experience to each creation.

  • Bespoke Design

    We believe every piece should be as unique as the person who wears it. Our personalised consultation process ensures each design perfectly captures your vision and story.

  • Lifetime Commitment

    Our relationship doesn't end with the sale. We offer lifetime warranty and in-house servicing, ensuring your treasured pieces remain as beautiful as the day they were created.

Words from our clients

Stories of love and celebrations, captured in fine jewellery.

We had the best experience getting our engagement ring, wedding bands and earrings made with Kelly and Simon. They were so accommodating and the whole process felt very personal and a true collaboration. You can tell that a lot of time and attention went into designing and making these beautiful pieces. We are so thrilled with how they turned out and know we will cherish them for years to come

KIM & ANDREW KIM & ANDREW

Simon and his team deserve more than 5 stars. He is a true artist and the pieces that he has made for my partner and I are of utmost quality. Throughout the process of making our engagement and wedding rings, Simon has demystified every complexity of the process, which for a man who knows nothing of jewellery and diamonds was so appreciated. I’ll keep coming back to Simon for anything we might want in the future. Thank you as always!

SIMON & SHERLY SIMON & SHERLY

We have been customers of Simon West for years and have loved every piece we've purchased. Since buying my engagement ring, we have continued to return for gifts and special occasions, knowing we'll always receive exceptional service and craftsmanship.Simon and his team are genuinely warm, personal, and accommodating, making every experience a pleasure. The quality of their workmanship is second to none, which is why we have confidently recommended them to many of our family and friends over the years.

STEPHANIE & CRAIG STEPHANIE & CRAIG

FREQUENTLY ASKED QUESTIONS

I’m not sure what I want. Should I still make an appointment?

Absolutely. You don’t need to arrive with a finished design in mind — that’s what we’re here for. We’ll take the time to understand what you like, how you’ll wear your jewellery and what feels right for you. You’re welcome to try on pieces in our showroom, look through different stones and styles, and explore ideas with us.

Do I need an appointment?

We recommend making an appointment so we can set aside plenty of time to sit down with you, talk through your ideas and show you different designs, diamonds and gemstones.

Appointments are available at both our Melbourne CBD and Armadale showrooms. If you’re not sure which location is right for you, please get in touch and we’ll be happy to help.

What is the process for creating a custom piece?

Every custom piece begins with a conversation. We’ll talk through your ideas, budget and preferences before helping you refine the design and select your diamond or gemstone.

Once you’re ready to proceed, we’ll create a detailed design drawing for your approval before your piece is handcrafted by our jewellers.

You can learn more about our custom jewellery process here.

How much do your engagement rings start from?

Our handcrafted engagement rings start from $3,300 for a classic solitaire setting, plus the cost of your chosen diamond or gemstone.

We work with a wide range of natural diamonds, laboratory-grown diamonds and coloured gemstones, and can help you explore options to suit your priorities and budget.

Can you work within my budget?

Yes. If you have a budget in mind, we encourage you to share it with us. It helps us recommend the most suitable design, diamond or gemstone options while maintaining the quality and craftsmanship we’re known for.

There are often different ways to approach a design, and we’ll help you understand where your budget is best spent to create a piece you’ll love for years to come.

How do I choose a diamond or gemstone?

You don’t need to be an expert before you come to see us. Part of our role is helping you understand your options and making the process feel straightforward.

We can source a selection of diamonds or gemstones based on your design, preferences and budget, then talk you through the differences between them so you can choose the stone that feels right for you.

How long does custom-made jewellery take?

Our average turnaround time is approximately 8 weeks for an engagement ring and 6–8 weeks for wedding rings and other custom jewellery.

If you’re working towards a proposal, wedding or special occasion, please let us know when you enquire. We’ll always do our best to work with your timeframe where possible.

Do you have rings and jewellery I can see and try on?

Yes. Our showrooms have a selection of engagement rings, wedding bands and other jewellery available to view and try on.

These pieces are a great starting point for exploring different proportions, profiles, finishes and design details before creating something of your own. We recommend making an appointment so we can give you plenty of time and personal attention.

I already have a diamond or gemstone. Can you use it in a new piece?

In many cases, yes. We’ll first inspect your diamond or gemstone to make sure it is suitable for the new design and can be safely reset.

If you have an existing piece of jewellery you’d like to remodel, bring it along to your appointment and we can talk through the possibilities with you.

Can you remodel or redesign my existing jewellery?

Yes. We love giving meaningful jewellery a new life. Whether you have an inherited piece, an older design you no longer wear or gemstones you’d like to reimagine, we can work with you to create something that feels more like you while retaining the sentiment of the original piece.

We’ll assess your existing jewellery and gemstones before discussing what can be reused and the design possibilities available.

What is the difference between 18ct white gold and platinum?

While they have a similar appearance, 18ct white gold and platinum are quite different
metals.

Platinum is naturally white, dense and extremely durable, while 18ct white gold is an alloy of gold and other metals that is typically rhodium plated to give it a bright white finish. Over time, this plating may need to be refreshed.

Both are beautiful choices for fine jewellery. We can talk you through the differences in appearance, wear, maintenance and price to help you decide which is right for your piece.

Do you work with natural and laboratory-grown diamonds?

Yes. We work with both natural and laboratory-grown diamonds and are happy to talk you through the differences between them.

Our focus is on helping you choose a beautiful stone that suits your design, priorities and budget, without pressure towards one option or the other.

Where is your jewellery made?

Our custom jewellery is handcrafted in our Melbourne CBD workshop by our team of skilled jewellers.

Keeping our workshop close allows us to remain closely involved throughout the making process and maintain the level of craftsmanship and attention to detail we expect from every Simon West piece.

Do you offer a guarantee on your jewellery?

Yes. We offer a lifetime guarantee against manufacturing faults in our workmanship

Fine jewellery does require ongoing care, so we also recommend regular professional cleaning and inspections to keep your piece looking its best and to identify any maintenance that may be needed over time.

You can read the full details of our guarantee in our Terms of Service.

Do you offer jewellery cleaning and maintenance?

Yes. Fine jewellery is designed to be worn, and regular care helps keep it looking beautiful for years to come.

We recommend having your Simon West jewellery professionally cleaned and inspected every two years so we can check settings, claws and general wear and advise you of any maintenance that may be required.

Still have questions?

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